Overview
The Marangu route is the original Kilimanjaro route, and it has been nicknamed the 'Coca Cola' route because it's the one trail with some spots where you can buy a cool drink. It climbs the southeast slope of Kilimanjaro and takes you through all of the beautiful vegetation zones, namely rainforest, moorland, alpine desert, and the Arctic summit.
The Marangu is an outlier route as it's so different from the six others. For starters, it's the only route where you stay in huts instead of camping. Secondly, it's the only route that has you retrace your steps on the descent; as mentioned, all of the other routes 'end' after the summit and instead have you hike down via a different route.
Pros and cons of the Marangu route
The Marangu has historically been the most popular Kilimanjaro route (although that status is now being challenged by the newer and very popular Machame and Lemosho routes). Those who trek the Marangu route are often folks on a tight budget. This is because you need less equipment and fewer porters since you're staying in dormitory-like accommodation (you sleep in huts and are provided with mattresses). This makes it a popular choice with budget Kilimanjaro tour operators who don’t have camping equipment to offer.
The Marangu route also only takes five or six days to complete, which again makes it a cheaper option compared with the longer routes.
There are folks who like the Marangu route because it's one of just three routes where you avoid the Barranco Wall, which is a very steep section of the climb that makes some climbers nervous.
The Marangu route's acclimatization profile is, however, mediocre. It thus has a very low summit success rate. It's consequently not particularly good value for money, in our opinion.